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Meghan Markle Launches Surprise Lifestyle Brand, Echoing Nancy Meyers Vibes

Meghan Markle

Meghan Markle is busier than ever with a slew of upcoming projects, including reviving her podcast, starring in a movie, and developing a couple of unscripted TV shows. Recently, she and Prince Harry revamped their website as part of a refresh. But that’s not all—Markle has just revealed yet another surprise venture by quietly unveiling a website and Instagram page under the moniker American Riviera Orchard.

While details about the brand’s offerings remain scarce, the Instagram bio identifies it as “By Meghan, the Duchess of Sussex. Established 2024.” An Instagram Story posted on the page shows Markle arranging flowers, cooking, and standing beneath a brick archway, all set to the tune of “I Wish You Love” by Nancy Wilson. The overall aesthetic evokes imagery reminiscent of a Nancy Meyers-directed film.

The name American Riviera Orchard may allude to Markle’s residence in Santa Barbara. Travel & Leisure notes that the California town earned this nickname over a century ago. Markle, Harry, and their children, Archie and Lilibet, reside in Montecito, a town nestled within Santa Barbara.

The brand’s logo features an elaborate gold crest with the name emblazoned in regal cursive letters underneath. Directly below, “Montecito” is spelled out in all caps in the same striking gold hue.

According to People magazine, a trademark application is currently underway for the brand, covering the sales of various items including tableware, drinkware (such as decanters), kitchen linens, and edible treats like jellies, jams, marmalades, and spreads. The application also seeks approval for cookbooks. Visitors to the website can join a waitlist to “be the first to know about products, availability, and updates.”

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Meghan Markle previously curated a lifestyle blog titled The Tig, which operated from 2014 to 2017. The blog featured a wide array of content encompassing travel, food, fashion, beauty, lifestyle, and more.