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Bella Hadid’s Beauty Brand ‘Ôrebella’ Set to Launch Soon: What to Expect

Pictured: The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

Celebrity beauty brands are continuing their upward trajectory in 2024, with Bella Hadid joining the ranks of entrepreneurs in the industry. After Beyoncé’s haircare line announcement and Kim Kardashian’s makeup line return, Hadid confirmed her foray into beauty with the launch of her brand, Ôrebella.

The Teaser: Having initially piqued interest in 2022 with a trademark filing for Ôrebella, Hadid teased her followers with a selfie from Ulta’s headquarters in February, hinting at a potential partnership with the beauty chain. The official announcement came through an Instagram post and a dedicated page drop, where Hadid shared a captivating clip of her face cast with various projections, accompanied by the tagline, “Reveal your alchemy.”

Product Range: While details about Ôrebella remain scarce, Hadid’s trademark encompasses a range of products including fragrances, scented lotions, body and face oils, fragrant shampoos and conditioners, styling creams, air fragrance reed diffusers, and incense. Speculation suggests that skincare, essential oils, and fragrances may be at the forefront, aligning with Hadid’s holistic lifestyle and her involvement with Kin Euphorics, a non-alcoholic beverage line infused with adaptogens and nootropics.

Launch Date and Exclusive Access: The much-anticipated launch of Ôrebella is scheduled for May 2, 2024, as announced by Hadid on her social media platforms. She has encouraged her followers to sign up on the Ôrebella website to gain access to the collection and receive an exclusive launch gift.

Conclusion: As beauty enthusiasts eagerly await the unveiling of Bella Hadid’s debut beauty venture, Ôrebella promises to bring a touch of her unique style and ethos to the world of skincare and fragrance.

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