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Wende Zomnir: Pioneering Sustainable Beauty with caliray

Wende Zomnir

In the realm of beauty, where trends flicker like flames, Wende Zomnir stands as a beacon of innovation and empowerment. From her groundbreaking stint with Urban Decay to her latest endeavor, caliray, Zomnir continues to redefine the industry with a steadfast focus on sustainability and wellness.

From Urban Decay to California Dreaming

Zomnir’s entrepreneurial journey ignited in the heart of Chicago but found its true rhythm under California’s sun. A chance encounter with Sandy Lerner, co-founder of Cisco Systems, propelled Zomnir into the beauty stratosphere, leading to the birth of Urban Decay in 1996. Under Lerner’s mentorship, Zomnir challenged industry giants and pioneered products like the iconic Naked Palette, championing makeup as a tool for self-expression and empowerment.

A Shift Towards Sustainability and Wellness

Despite Urban Decay’s monumental success, Zomnir’s mission was far from over. Fueled by a passion for wellness and sustainability, she embarked on her next venture: caliray. Launched in 2022 under Sephora’s Clean + Planet Positive program, caliray embodies the essence of California’s lifestyle, blending clean formulas with a commitment to sexy sustainability. Based in a surf shack in Newport Beach, the brand champions conscious consumption and educates consumers about the environmental impact of packaging.

Innovative Products for a Sustainable Future

Caliray’s product lineup reflects Zomnir’s dedication to performance clean beauty. From mascara with a tubing formula for long wear without lash damage to a primer enriched with peptides for skin health, each product is meticulously crafted to marry efficacy with sustainability. Collaborations with Thorne have resulted in beauty supplements like “Get Lit Right Now,” offering a holistic approach to beauty from within.

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Balancing Work, Life, and Wellness

For Zomnir, the boundaries between work and life blur seamlessly. Prioritizing moments with her children and nurturing her well-being through sports and exploration, she maintains a delicate equilibrium. Embracing business trips as opportunities for personal growth and rejuvenation, Zomnir embodies the ethos of living a life in harmony with one’s passions.

A Vision for the Future

As Zomnir navigates the landscape of clean beauty with caliray, her vision extends beyond individual success. Collaborations with small brands and a relentless commitment to innovation underscore her dedication to driving positive change within the industry. In an era where environmental consciousness reigns supreme, caliray emerges as a trailblazer, setting new standards for sustainable beauty.

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